HTML5 now provides interesting ways to determine your location. The location related message above has been derived from your physical location as you access the web.
This opens the door to some novel website customisation. For example, it is possible to display content based upon the visitor location, perhaps to offer local phone numbers, or to display restaurants in close proximity to the user.
We find it rather scary how easy it is to get an accurate location for each visitor. Don't worry, we do not collect or save this information.